SEO stands for, search engine optimization. It’s a term that often tends to frighten newcomers to publishing on the Internet, but it really is not nearly as intimidating as it sounds. It pertains to things you can do to court favor with search engines, in terms of receiving free targeted traffic to your various web properties. Backlink building is the single greatest aspect to SEO.
You do not have to have your own website or blog to benefit from SEO. For instance, article marketers who submit articles to directories should also be in the business of building backlinks to their articles. If you do have websites, then it’s crucial that you engage in this practice.
The term, backlink, simply refers to a link from one website to another one. Generally speaking, search engines perceive outside links going to your site, as a vote of popularity. If lots of websites are linking to your site, they assume you site must be pretty good.
So they move your site’s listing closer to the first page of their search results, or even on the first page itself. One of the best way to get backlinks is to create high quality content. That way, other website owners will link to your site.
But, that can take quite some time for that process to happen. Plus, you need other people to find your site to begin with, so they can then decide to link to you. Therefore you need to take action and start making your own backlinks from the start.
When the Internet was just a baby it was tougher to get links from other websites. Now that Web 2.0 has been going strong for several years, backlink building couldn’t be easier. That’s because there are all kinds of 2.0 sites that give you pages and platforms to create your own content. That means you can link to your website from dozens of social networks and social bookmark sites, and your website will get a boost in the search results.